All manufacturers and marketing organizations are found to be keeping the needs of the people mounting. This is both an opportunity and a problem from a consumer’s perspective.

Discuss the pros and cons of ever mounting needs of consumers.

Keeping human needs mounting is a ploy used by manufacturers and their marketing organizations to boost sales. Though this trade practice offers some conveniences to consumers, it creates several problems as well. 35

Primary advantage a consumer enjoys out of such a market practice is that it brings in manufacturers and market players in the market. As a result, there is competition among manufacturers of same products and services. The benefit a consumer enjoys are many. Firstly, s/he gets great variety of products and services. Secondly, these products and services come with uniform price tags, and the same, most of the time, are affordable to all. Or, there will be greater range of products and services so that consumers can pick and choose according to their needs. 90

However, there are a few problems created by such a marketing ploy of keeping the needs mounting. Firstly, this tendency pressurizes consumers to be spending on and on. This will keep many consumers poorer. Secondly, it makes consumers believe that their life is incomplete without this or that thing. Actually, it is not so. This is an artificially created mindset. Third problem is it encourages consumption and a ‘use and throw’ culture. This is harmful primarily to the society and secondly to the environment. And finally, mounting needs keeps man a consumer throughout his life. He never thinks of producing anything. 95

Looking at the opportunities and problems, it may be concluded that manufacturer-driven market results in more problems than opportunities. However, intelligent and informed consumers can identify this ploy and act wisely. Anyways, this trend is bound to be here for ever. 40


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