The world over, celebrities from various fields – film, sports, adventure, arts - are contracted to don ambassadors
for promoting body-care products. Some people view that this promotion model is
making wrong consumer behaviours.
Do you agree or disagree with
this view?
In a global commercial order,
appointing celebrities as product or brand ambassadors to win over the minds of
buyers is rampant. This promotion practice, in my view also, is making wrong
consumer tendencies. Let me substantiate
my position.
The funniest and strange thing
about celebrity endorsement is that these fames hardly use the products they
promote. Rather they simple utter a few words of virtue about a lotion, or soap
or a cream in a flash of lights and sounds and music and go laughing all the
way to their banks.
In the market where I am part of,
supermarket racks are overflowing with products that are able to make all the
dark-skinned, rash-faced girls into beaming epitomes of beauty and bag-like men
and women into slim and smart fames. The sorry thing is that the consumers, who
are carried away by their favourite stars and icons, keep on oiling and soaping
and creaming their system throughout their life in vein.
Another point to be noted is the
plum price tags of such products. They are so big because the manufacturers pay
millions to their brand ambassadors and media campaign bills may amount to billions.
Consumers happen to believe that the huge price is proportional to the quality
attached and they shop and shop till they drop without having any idea on whether
a particular product is of some use or harmful for them. This is not only wrong
but dangerous as well. Celebrities promote this.
Therefore, the conclusion is that
celebrity endorsements of body-care products are making wrong consumer tendencies.
And, consumers? Most of them go under the foolish impression that their stars
are so handsome and head-turning thanks to the products they promote. This is false
and farce.
285 words 2.8.15
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