Wednesday, August 31, 2011

Sir,
This has reference to the news I read the other day that a new project is going to come up at our place called Kumarakom. Upon further enquiry, I have come to know that this new project is aimed at processing the waste generated by Kottayam town.

This in my view is going to be a serious environmental issue as Kumarakam is a tourist destination which promotes various aqua tourism activities, and the annual revenue generated by this place crosses millions. Therefore, it is extremely important to look into the environmental and social aspects of this particular project covering some ten acres of land.

Further, there is going to be great threat of epidemics too as waste dumped in here may get mixed with the lake waters. So, I would like the authorities to look into this issue and halt the project for the time being.

And your Daily’s concern towards issues of common interest is known for all, and I am hopeful that this letter would reach the right people.

A responsible citizen

170 words
Letter to the editor

Violation of court ruling on loudspeakers after 9pm

Sir

I am writing this to invite the attention of authorities towards a serious violation of a court ruling on loud speakers.

We all know that there is a ruling on loudspeakers that it is not permitted to use high decibel sound systems near by residential areas after 9 pm. The fact being so, of late, some political parties at our neighbourhood seem to be ignoring this. As a result, they find it all right to use high decibel loud speakers even during midnight. This leads to many inconveniences to people, especially students and the aged; needless to speak of a home for the aged nearby, which accommodates nearly 100 people in the 70-80 age bracket.

Though we have made many representations to the concerned authorities, nothing has happened so far. Since there is no other way out we are forced to approach the Press to take up this issue and see that this gross violation of court ruling is stopped for ever.


One of the residents
Letters to GT students

1.

Your request for a new cheque book has not been heard properly, and now you have problems managing your finance; paying bills and doing similar transactions.

Write a letter the Manager of the back, describing your position and demanding an explanation on why your request for a cheque was not heard. You may include details on your: A/c No., type and dates of requests you had made.

Begin your letter: Sir,

2.

While checking the bill of a shopping you had, you came to understand that some articles were charged more than MRP. This is a gross violation of consumer rights.

Write a letter to the Officer in Charge, State Consumer Rights Cell. You may include particulars of the purchase, and request action and demand compensation.

You may begin your letter as: Sir,
3.

Being one of the members of the local council, you feel that the funds allocated for waster management in your place is too inadequate, and there is need for immediate funds to meet the expense of the ongoing project.

Write a letter to the funding agency, State Local Administration Department, stating your position and requesting funds.

The Accounts officer
4.

Of late you understand that your newspaper comes late everyday. Upon enquiry you realize that the paper gets late because the newspaper boys spend a lot of time for inserting handouts and leaflets in the newspaper.

You are aware that this is against consumer rights. Write a letter to the Chief Editor requesting immediate action so that you get your paper in time.

The Chief Editor
5.

Great many youngsters are of the opinion that their attitude towards food and dress culture is a matter of choice, and it is not a matter of concern that such cultures change as time passes by.

• Do you agree or disagree with the view? Support your view/s with examples from your life or surroundings.

Change, no matter what it is, is the order of human life. However, certain things do need to be kept free from changes. Food culture and dress culture are two such things. Undermining these is a matter of some concern.

It is a matter of concern that modern generation finds it alright to undermine food habits and dress cultures. The primary concern is that the food culture is something unique to all cultures. For example, in our culture, a set of white dhothi and shirt is the typical outfit goes with men at auspicious occasions. The same way women have their own; like saree and all that come with it. So is the case with food culture. Three times traditionally prepared food is the order of our culture. And occasional changes in this have always been welcome, though.

On the contrary what happens if all cultures happen to endorse the view that it is a matter of choice! This will create wrong precedents, and the coming generation may happen to be dependent on alien foods which may not be in line with their metabolic requirements. For example, the health indices of a community hinge at its traditional food habits. Wrong food leads to health risks. The story will be a little murkier with regard to dress. Dress culture identifies itself with people and it happens the other way round too. A generation simply cannot turn its coat saying it is a matter choice. It is a concern indeed.

In short, looking at the changing attitude towards food and dress cultures, I am inclined to say, the food culture of a populace determines their health status itself. When it comes to dress, it is right to add that it often proclaims one’s culture too.


285 words
Ajaypeesdoc
28.8.011
4.

Spending a lot many years for higher education is becoming increasingly unpopular among youngsters across the world; rather many are out for quicker qualifications that bring in faster returns.

• How good is this change of attitude to higher education?
• Do you think it would adversely influence the society in someway?

Measuring higher qualifications in terms of the time involved for getting qualified is very common today. Looking at it from a learner’s angle, it is a right move, but from a social point of view, this is not that worth promoting.

When I take a cursory look at the idea, the first thing that comes to my mind is that it saves huge amount of time and energy of learners. This, in turn, makes all such learners fast earners. In today’s fast paced changes and emerging opportunities being able to earn faster is more important than spending ages for qualifications. For example, today higher education as such is possible on the job, and there are countless possibilities to make use of time round the clock. Naturally, getting a faster qualification leading to a career is much better in more ways than one.

However, things are not that fine with this change of attitude if we look at it from a social or national point of view. The point is a nation needs great number of highly qualified people to man strategic positions like, say, administrators, professors, resource persons, planners and the like. How is a nation going to meet this need if every one ignores what I call “positions of paramount priority”? Do not all the educated have a national role too to play? Yes, they do. So nation would get affected greatly, if this quicker and faster buck attitude is promoted.

To put it briefly, it is right to say higher education involving longer years is of greater significance. Quicker qualifications, on the other hand, may serve the immediate purposes of the educated. I would say, such a utilitarian approach is not that fine.


280 words
Ajaypeesdoc 28.8.011

Sunday, August 28, 2011

The negative effects of job hopping
Bangalore: Some employees are well aware of the fact that their economic survival depends on the maintenance of cutting edge skills. And this is the reason why they do not feel guilty when they switch to some other jobs for a better salary or better opportunities for growth. However changing jobs all the time and looking for the best deals and offers can be a risky business and can have an adverse effect on your resume and sense of professionalism. Suggested below are the negative effects of job hopping

Questions may be raised about one’s skills

Many of short shifts in jobs on your resume will undoubtedly raise questions about your skills and work ethic, therefore be prepared with explanations. Most of the employers today hesitate to hire people who have held several positions for less than a year, because it demonstrates that their skills were not a match for several companies. Especially, during non-recessionary times job hopping can prove be a risky task.

Employers may question stability
This can be especially difficult in some large companies that place a higher value on job stability. If your resume exhibits that you have not halted long in any company, future employers might think of you as a high risk recruit. You can never avoid the question as to what your reasons are for leaving all the past companies behind. This can be a major deciding factor for future employers because they would think that they are just endangering their company by someone like you who has the reputation of being dissatisfied with your work and always moving to better job.
Falling interest in job hoppers
Employers are never interested in investing money and training time on a job hopper. They would rather invest in people who are stable because they will be able to contribute back into the company. With constant job hopping you will convey a message that you are not ready to make commitments. Organizations show their interest in people who have their career goals adjusted with their corporate goals. Job hoppers cannot see their career path in a company beyond a year.

Inefficient
Although you may know within yourself that you are quite effective in your work, you posses great caliber, a resume that possess a bright background will eventually speak for itself. But frequent job hopping will give employers the perception that you will not be with the company long enough when it comes to effectiveness in your job and handing adequate work tasks.

You may be branded short-sighted.
Frequent job hopping can affect you as well. Hence you should start thinking about what you really want in life before you move on to another career opportunity. Skipping jobs may eventually ruin many things for you such as friendship with your co-workers, relationship with your family and other important aspects in your life. Frequent job hopping is like starting all over again every single time. Though not many keep any long standing loyalty with any organization, a minimum farsightedness is expected of people. 500 words
A few of’s
1. In lieu of
2. By way of
3. In terms of
4. On behalf of
5. By means of
6. In the wake of
7. On account of
8. On the basis of
9. For the sake of
10. In the light of
11. For want of
12. Fall short of

A few Way’s• In a way
• By the way
• Some way
• The way
• In any way
• In many ways
• In one way
• Or the other way
• This way
• That way
• This or that way

A few Ifs and Buts1. But for
2. If only
3. If that is the case
4. Not but
5. All but
6. If things go like
7. If not
8. If ever
9. If at all
10. What if
11. Only if
12. The ifs and buts
13. Not only but
14. If there is (was)
15. If there are (were)
16. If I were
17. Iffy
18. If any
19. If it
20. If
Ajaypeesdoc. Try to apply these particles when you write something, speak something, and try to identify the function of these combinations when you read something or listen to someone/thing.
3.
In the past education was primarily to make people refined and knowledgeable, but today it (education) is expected to invite great returns in the shortest possible time.

• What in your opinion is the real role of education in today’s changing world order?
• Do you think people’s changing attitude towards education is worthwhile?


Today people look at education differently from what their counterparts did a few decades before in terms of its role. Apparently, there is great shift in their attitude towards it which, in my opinion, is rather not that encouraging, though.

Let me admit the fact that the role education is expected to play in these days of today is entirely different from what it was. Firstly, today’s education, I tend to say, needs to be empowering people according to the changes a society takes up. For example, today, the need for a decent living out of the advancements is much more important than being educated on some fields. Secondly, education must make every one become independent learners. For example, today people enjoy great possibilities for adding values to their life all by themselves. Here making them independent is more important than keeping them just informed or knowledgeable.

When it comes to the shift in people’s attitude to education, there are a few discordant notes. Primarily, education has become an investment option for many parents. For example, people go for great consultations before they decide on a course of education. This is not just in terms of employment but also in terms of say, how much is the financial outlay involved, how fast one is going to get employed, how hefty is the pay pack he or she is going to earn and so goes the list. Looking at it from a social angle, this is rather unbecoming. Every educated has a role off his or her immediate interests.

In short, change is quire human and it is need too. This is applicable to education and its role as well. But people’s changing attitude to education today does not augur well; rather it does raise a few apprehensions. I feel so.

285 words
Ajaypeesdoc. 28.8.11


5.

Great many youngsters are of the opinion that their attitude towards food and dress culture is a matter of choice, and it is not a matter of concern that such cultures change as time passes by.

• Do you agree or disagree with the view? Support your view/s with examples from your life or surroundings.

Change, not matter what it is, is the order of human life. However, certain things do need to be kept free from changes. Food culture and dress culture are two such things. Undermining these is a matter of some concern.

It is a matter of concern that modern generation finds it alright to undermine food habits and dress cultures. The primary concern is that the food culture is something unique to all cultures. For example, in our culture, a set of white dhothi and shirt is the typical outfit goes with men at auspicious occasions. The same way women have their own; like saree and all that come with it. So is the case with food culture. Three times traditionally prepared food is the order of our culture. And occasional changes in this have always been welcome, though.

On the contrary what happens if all cultures happen to endorse the view that it is a matter of choice! This will create wrong precedents, and the coming generation may happen to be dependent on alien foods which may not be in line with their metabolic requirements. For example, the health indices of a community hinge at its traditional food habits. Wrong food leads to health risks. The story will be a little murkier with regard to dress. Dress culture identifies itself with people and it happens the other way round too. A generation simply cannot turn its coat saying it is a matter choice. It is a concern indeed.

In short, looking at the changing attitude towards food and dress cultures, I am inclined to say, the food culture of a populace determines their health status itself. When it comes to dress, it is right to add that it often proclaims one’s culture, too.


285 words
Ajaypeesdoc
28.8.011
4.

Spending a lot many years for higher education is becoming increasingly unpopular among youngsters across the world; rather many are out for quicker qualifications that bring in faster returns.

• How good is this change of attitude to higher education?
• Do you think it would adversely influence the society in someway?

Measuring higher qualifications in terms of the time involved for getting qualified is very common today. Looking at it from a learner’s angle, it is a right move, but from a social point of view, this is not that worth promoting.

When I take a cursory look at the idea, the first thing that comes to my mind is that it saves huge amount of time and energy of learners. This, in turn, makes all such learners fast earners. In today’s fast paced changes and emerging opportunities being able to earn faster is more important than spending ages for qualifications. For example, today higher education as such is possible on the job, and there are countless possibilities to make use of time round the clock. Naturally, getting a faster qualification leading to a career is much better in more ways than one.

However, things are not that fine with this change of attitude if we look at it from a social or national point of view. The point is a nation needs great number of highly qualified people to man strategic positions like, say, administrators, professors, resource persons, planners and the like. How is a nation going to meet this need if every one ignores what I call “positions of paramount priority”? Do not all the educated have a national role too to play? Yes, they do. So nation would get affected greatly, if this quicker and faster buck attitude is promoted.

To put it briefly, it is right to say higher education involving longer years is of greater significance. Quicker qualifications, on the other hand, may serve the immediate purposes of the educated. I would say, such a utilitarian approach is not that fine?


280 words
Ajaypeesdoc 28.8.011

Saturday, August 27, 2011

Questions on change:

1.
Many people believe that money as such has become so important that it is great and better to have more money than anything else.

• What do you think are the reasons for the rising significance of money today?
• Would you support the view that money is everything?

2.

Being educated is taken by most people as a blessing because education makes great differences in people’s lives. But there are some who feel that being educated does not matter much in a world where there is acute unemployment, poverty and similar social evils.

• How best does education serve people’s lives?
• Try to investigate the rationale behind the second view?


3.


In the past education was primarily to make people refined and knowledgeable, but today it (education) is expected to invite great returns in the shortest possible time.

• What in your opinion is the real role of education in today’s changing world order?
• Do you think people’s changing attitude towards education is worthwhile?


4.

Spending a lot many years for higher education is becoming increasingly unpopular among youngsters across the world; rather many are out for quicker qualifications that bring in faster returns.

• How good is this change of attitude to higher education?
• Do you think it would adversely influence the society in someway?


5.

Great many youngsters are of the opinion that their attitude towards food and dress culture is a matter of choice, and it is not a matter of concern that such cultures change as time passes by.

• Do you agree or disagree with the view? Support your view/s with examples from your life or surroundings.

Thursday, August 25, 2011

Prepare a table of data based on the information given under.

Here is a table that sets down particulars pertaining to what is required in at erms of qualification and experience to get an entry level placement in three major IT giants, and the pay package, in Indian Rupees, (INR) they offer.

Among the three companies, Wipro demands the least in terms of qualification and experience. Here the job is open for any degree holder, and no experience is needed, rather the company is ready to pay on the job training. And the pay? They offer the least as well, 2/3 hundred thousand per year.

In contrast, IBM offers two times the salary offered by Wipro. But the qualification and experience expected are much higher too. Here the post is open only for IT engineering degree holders. Coupled with this is the three years’ experience.

Among the three Microsoft seems to be taking a middle course though. Any science graduate is eligible to apply for provided he or she has an additional computer diploma up his sleeve. Experience-wise, the demand is not that big either; two years. The pay package is not that bad either; 3-4 hundred thousand.

In short, it may be said that higher is the pay, greater is the requirement and qualifications.

Try to form a table of data based on the literature given below.
The table breaks up data on adspend made by different household appliances manufacturers for four consecutive business years. The figures are in millions of Indian Rupees.

It is obvious that Samsung spent the most in all four business years. In 2003-04, it set aside 50 million rupees, and this figure kept on increasing over the years with 2004-05 recording a 50% increase, and the following years saw a slight increase of 10 million rupees from the previous years’. Recording more than two times increase, Samsung crossed the 100 million mark in 2007.

Coming to LG, their corresponding figures for the years were 45, 89, 91 and 92. It is evident that the first two years had remarkable rise in ad expenditure; nearly two times. In 2005 and 2006 there was very limited increase. When it comes to Whirlpool, it had the least outlay with 2003 earmarking only 25 million. The following years had the figures like 35, 45 and 48 respectively.

It is interesting to note that minor market players under the category called ‘others’ had spent sizeable amounts along with major brands. Their corresponding figures are: 36, 57, 61 and 72.
That ends the report.


Wednesday, August 24, 2011

Attrition Reduction through Competency Modeling
By Ashwin Krishna
Torry Harris

The need to further one’s career tends to inculcate a spirit of wanderlust amongst employees. ‘Where do you see yourself x years from now?’ is a real concern for many employees. Inadequate answers to this question can often cause an employee to seriously re-evaluate his role within the organization and many a times contribute to his quitting the organization. Industry surveys indicate that employees quit because of immediate managers, mismatch in career aspirations and job dissatisfaction.

At Torry Harris, we follow a well-researched Competency Model (CM) that helps us identify and evaluate gaps and necessary steps to bridge it. Each employee, while reporting to a project manager, also has a designated Competency Manager who continuously maps the employee’s performance/growth and facilitates a feedback mechanism that leads to better understanding of the employee’s career aspirations, while aligning them to the organizational goals.

The CM works on the principle that the employee growth evaluation is based on two aspects - competency level and service delivery potential. We place these two aspects on a grid as illustrated in the diagrammatic representation, with delivery on one axis - dealing in customer expectations in terms of quality and timelines, which is managed by the delivery manager and competency is mapped on another axis that deals with peoples’ expectation in career growth, work-life balance and technical growth managed by competency managers. As pressure builds up at the delivery level, it creates an impact on the individuals’ competency and ultimately delivery may suffer. Hence, by forming a team of competency managers, we want to create a comfort zone for employees. A few months ago, we came across one such case.

On regular monitoring of performance of an employee, the competency manager anticipated a possible dip in performance levels. On further probing and extensive interaction with the employee, a gap was noticed between the career aspiration of the employee and the current role he was performing. The employee possessed good front-end skills and would have been an asset at the client location. On discussing this renewed role with the employee, he was very enthusiastic about taking on this challenge. Hence the transition of this employee from his current role to his front-end role was facilitated and today, it is a win-win situation for all the stakeholders - the client is extremely happy, the employee has excelled in his new role and is very happy with his job and the organization is very satisfied with the way the entire situation has shaped up.

The idea is to satisfy all the stakeholders and create a comfortable environment for the customer and for the employee and in this context, our CM ensures that everybody wins.

Tuesday, August 23, 2011


Online Threats For Children
Downloaded
New Delhi: With their favourite movies and music available through a host of mobile devices and ability to connect to people just a mouse click away, children are increasingly exchanging information indiscriminately in the virtual world exposing themselves to cyber exploits, a recent survey reveals.
A sample survey "How safe are Indian kids online?", commissioned by global security tech firm McAfee and conducted across 10 cities in India revealed that 62 per cent of affluent children surveyed admitted to having shared personal information online.

"The threats are numerous, ranging from cyber bullying, stalking, abusing, sexual communications and advances to spams and scams," says Anindita Mishra, Cybermum at McAfee India.

Mishra, a Pune-based freelance writer, teacher and mother of two has been roped in by McAfee to use the company platform to blog about the dangers children face online and ideas to steer clear of them.

The survey conducted in - Ahmedabad, Bangalore, Chennai, Cochin, Hyderabad, Kolkata, Ludhiana, Mumbai, New Delhi and Pune, covered 500 children and 496 parents.

Of the 500 affluent children having e-mail IDs, 67 per cent were 4-8 years old and 64 per cent having an account on social networking sites were 8-12 years old.

The finding showed that 58 per cent of the children, half of them between 4-8 years, admitted to sharing their home address and 40 per cent of them shared their photographs and 12 per cent even shared their parents' credit card details on the Internet.

"Kids are using various devices to access the internet. While an average of 91 per cent surveyed kids across cities use the PC, there is increasing adoption of devices like laptops (26 per cent) and mobile phones (31 per cent).

"Apart from homes, there are other access points such as cyber cafes, friends' homes and school labs kids use to access the internet," says Mishra.

While the survey shows 32 per cent children were not aware of any online threats, 12 per cent children admitted to have been victims of some of the other form of cyber attacks.

Mumbai had the highest cyber bullying levels reported among children at 33 per cent. "Parents can keep tab on the digital lifestyle of their children by using various software availible in the market," says Mishra.

Encrypted website blocking, instant monitoring and social networking filtering are some of the facilities offered by the software to help parents get a better insight to the digital lifestyles of their children.