Thursday, August 25, 2011


Try to form a table of data based on the literature given below.
The table breaks up data on adspend made by different household appliances manufacturers for four consecutive business years. The figures are in millions of Indian Rupees.

It is obvious that Samsung spent the most in all four business years. In 2003-04, it set aside 50 million rupees, and this figure kept on increasing over the years with 2004-05 recording a 50% increase, and the following years saw a slight increase of 10 million rupees from the previous years’. Recording more than two times increase, Samsung crossed the 100 million mark in 2007.

Coming to LG, their corresponding figures for the years were 45, 89, 91 and 92. It is evident that the first two years had remarkable rise in ad expenditure; nearly two times. In 2005 and 2006 there was very limited increase. When it comes to Whirlpool, it had the least outlay with 2003 earmarking only 25 million. The following years had the figures like 35, 45 and 48 respectively.

It is interesting to note that minor market players under the category called ‘others’ had spent sizeable amounts along with major brands. Their corresponding figures are: 36, 57, 61 and 72.
That ends the report.


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