Press organizations- newspapers – seem to be setting aside sizeable number of pages aimed children. Some say this is a reflection of their social responsibility while others are of the opinion that it is a sign of business.

How right are these views in your opinion?

An attempt by Ms. Betty P. Mathew

30.09.2013. 290 words

 ‘Survival of the fittest’ is the main challenge faced by media these days. Naturally, print media opts some ways including allocation of more space for children. For some it is a business approach while for others is part of social commitment. Let me see the genuineness of both the views.                                                                                 

On the one hand, we have to agree that newspapers do this as a social accountability. The initial factor which makes me think so is the contribution of lion’s share of readers from children. For example, variety of information, irrespective of nations, from newspapers allures the focus of school-goers and they get motivated to read more. In addition to that, print media is considered to be an instrument of learning. For example, we can see numerous news regarding, nations, history, universe, wild life, technology, and students get detailed description of experts regularly. Of course, no one can deny the fact that it enriches the knowledge level of students.

On the other hand, this approach seems to be a little business-minded. Apparently, press organizations can ensure their lifelong circulation via this. The reason is that when children get influenced by one newspaper, they might be pursuing it all through their life. It is a kind of catching them young. Moreover, it is a matter of existence for press organizations. In fact, this trick can increase the number of readers in the one side, which in turn, makes market security for ever. For example, in this frivolous competitive world, an organization needs some marketing strategy to increase the economic stability. Obviously, Press is not free from it.

Winding it up, sizeable media space given for children by newspapers seems to be good in one aspect. At the same time, we cannot ignore the business aspect of it. The opinions in the question are genuine in their own individual ways.