Advertisers are increasingly casting children in their advertisements promoting products and services. This tendency is seen more commonly in third world nations than in the rich.

· What advantages do advertises enjoy out of this?
· Why is this practice rampant in poor nations?


Advertisements of all types are ubquituous, and advertisers employ all possible tricks to win over customers. One of such ploy is employing kids. This tendency is rampant in poor nations as these nations are huge markets. But this is not so in rich nations where there are strict rules and regulations against this. 50 words

Obviously advertisers reap great benefits out of this tendency. Primarily, it helps them push in their products and services in to the market. This leads to greater market share and profit. Second advantage is that they do it much easily, as children in these nations are a force. For example, in nuclear families children influence the purchase decision of the family. Thirdly, it is right to say that these advertisers are investing in a huge market. When children are won over, they remain regular customers of a particular service or product. In rich nations this is discouraged by imposing rules on advertisement ethics. 100 words

However, it is this possible in poor nations. Reasons are many. First and foremost reason is the sheer size of the market. National and international manufactures and service providers are fighting one another to get their due shares from the emerging markets of the third world nations. Secondly, the middle income group in these nations is gaining great buying power thanks to the opportunities thrown open by globalization. Thirdly, these days, nuclear family is the order of the day, and these families are increasingly consumerist and materialistic. Coupled with these are the poor rules governing media ethics in the developing world. 100 words

So to conclude, advertisements have become very much part of our life. Instead of blaming them for exploiting children, it is a good to be intelligent enough to identify the advantages we get out of it the same way advertisers get benefited. And we may guard our children from being influenced by marketing media. 50 words

300 words: jaypee.20.2.09. 10.45 am

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