Commercial advertisements most of the time are found to be exaggerating facts and figures in order to influence customers. However, these marketing exercises offer a lot of advantages to customers.

What advantages does a customer enjoy out of commercial ads?
In what all ways do advertisements influence people?

The mounting competition in the business world makes organizations resort to many tactics to win customer loyalty. One such tactics is exaggerating facts and figures in their advertisements. But it is fact that these advertisements offer customers many advantages, and they influence people in many different ways. 45 words

The first advantage a customer enjoys is that he gets competitive prices and quality products. For example, competing companies are forced to produce quality products in order to be popular in the market, and in the process of marketing it, they have to go for a competitive pricing, too. Secondly, advertisements educate the public about new products and services. Modern media brings everything indoors through TV channels and press ads. Besides these, advertisements help people access all the media cheaply, if not free-of cost. All media are by-products of advertisements. 90 words

There are many different ways through which ads influence us. First of all, advertisements are persuasive. Frequent exposure to a particular advertisement makes a person go for that particular product or service. So advertisements change the way people live their lives. Secondly, these commercial exercises create an impression in people that their life is incomplete without something. Actually this is a negative influence which leads to unnecessary expenses. And at last, not the least, advertisements are able to influence people’s thinking process. They take decisions according to the ads they regularly watch. 90 words

Concluding it, it is right to say advertisements have become very much part of our daily life. So it is a good idea to reap its positive benefits. And we may try to be intelligent enough to identify what is good and what is bad good for us. 45 words

270 words.

Jaypees. 11.50 am- 6/3/09