Radio as a means of communication, information and entertainment is becoming increasingly popular these days even though it is surrounded by many other attractive and powerful media.

• What advantages does radio enjoy over other media?
• Why is it becoming popular these days? jaypessdoc. 12.3.09


Radio as s mass communication media enjoys a lot of advantages over other media, and it is these advantages, coupled with a few other factors, which make this common man’s media gain more popularity these days all the other media notwithstanding. 40 words

The foremost advantage is its being people friendly. No other mass media has ever been able to fascinate man as radio does as it is the first cordless communication device. It is true that other media are attractive and powerful, but radio enjoys many other advantages. It is portable, affordable to all types of people and its service is absolutely harmless. Radio programmes do not leave any bad influence on its listeners. Besides these, radio is the only one media that offers programmes free of cost. What one needs is a small radio unit and a little power supply or battery. And finally, it reaches all people in all weather conditions. 100 words

When it comes to its increasing popularity, it is worth mentioning that it serves modern fast life much better than any other media. For example, today people are always on the move, and they need to stay connected, entertained and informed. This job is done better by radio than any other media. Secondly, radio programs have become so attractive and interesting that people prefer audio, especially musical entertainments, to visual or audio visual. Thirdly, radio technology has become so simple and handy that modern communication tools like mobiles come attached with FM radio. And finally, private participation in radio transmission is another reason for its second coming. 100 words

So, radio has always been here ever since its inventions, but the advent of other media pushed this small device into backburner. Over the years, people have tried all the new ones and realized that radio is much superior to all the ones. No wonder radio is making a big come back. 50 words

290 words. Jaypees. 11.45. 12.1.09.

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