Customer satisfaction index of major car brands

Bar graph and pie chart put in data on customer satisfaction index ranking based on a study conducted by JD Power Asia Pacific 2007 on major car brands in India. Rating is out of 1000 point scale.

Maruti is the only brand that recorded a satisfaction index far above industry average of 777. It had 838 points out of 1000. Very close to Maruthi stood Honda with 765 points, followed by Hyundai, 745 points.

The indices of all other brands liked Toyota, Ford, Skoda Mahindra and Chevrolet remained between 740 and 730 in descending order: 740, 737, 736, 733, 731 respectively. Tata recorded the least ranking of 690.

The pie graph presents data on factors contributing of overall satisfaction. Problems Experienced was the most important factor that determined the over all satisfaction. It is 27% followed by Service Quality which claimed 18%.

When User-friendly Service constituted 14% to it, Service initiation and Service Advisor claimed equal percentage, 11%. And finally, Service Delivery and In-service Experience constituted 10 and nine percent to over all satisfaction.