The human tendency to copy each other’s fashion,
lifestyle and shopping habits is what makes the corresponding businesses thrive
in the market.
·
To
what extent do you agree or disagree with this observation?
Aping others has always been
a great ploy for market manipulators to make enormous business mileage,
especially when it is about fashion, lifestyle and consuming trends. There is
great substance in this view though there are a few who move against the
grain.
Businesses have always had
the likes of people exploited. This is mostly done keeping the consumer base
ignorant of the fact that great many people can do without certain products,
services or ways of life. But, since humans are great copycats, they take great
pride in things done or owned by others who are a cut above like the rich and
elite.
Let me prove it with an
example. Fashion as such is something that offers people a different appeal or
appearance every time and it is manipulated by fashion industry entrepreneurs.
Commercially, their products and statements are endorsed by the rich and the
renowned. No wonder, even ordinary people are forced to believe that their life
too would look great if they follow such fashion trends. What is happening with
lifestyle and consumer goods industry is not different.
However, there are
intelligent people who are able to identify the market ploy behind this commercial
“exploitation of imitation”. These
people hardly fall prey to such gimmicks. They consume things that make their
life meaningful in their own ways. But their number is much fewer in any market
landscape.
In short, doing what others
are doing is quite an ordinary human habit, and it is greatly exploited by the
new generation commercial conglomerates, particularly those in trends, retail
and lifestyles businesses. The time for need-based consumption as a lifestyle has
come, though there are a few who follow it.
280 words
Ajaypeesdoc.
15.12.14
Google. Vaatupura A. Jayaprakash
No comments:
Post a Comment